Tuesday, September 18, 2007

New Idea Society - The World Is Bright And Lonely; Watch The Video For "Don't Sleep"

Formed by Mike Law (of Eulcid), New Idea Society is a project also comprised of Chris DeAngelis, Stephen Brodsky, Mike Ushinsky, and Andrew Schneider. That lineup may or may not be exact, depending on which day you see the lineup. The band's new album, The World Is Bright And Lonely, was just released on Exotic Fever Records (and this post rounds out my recent lovefest for EF's new releases. See also the new Pash: The Best Gun review.)

New Idea Society, as a rule, takes viral hooks and infectious rhythms, sugarcoating dreary prose that is firmly planted in the sullen and borders on the nihilistic. Law's voice wears well the despair that the music deceptively masks on "Dress Shirt". The band eschews the minor chords and emo yelps of certain peers, favoring a dissonance of brighter tones to counter the despondent themes of the lyrics. Also challenged is the 3-minute formula of the popular standard, as the title track "Part II: The World Is Bright And Lonely", an homily directed apparently to someone opening their eyes and finding themselves a day late and a dollar short, breaks the 8-minute mark, and the twelve-track album clocks in at over 50 minutes.

Often spare in its sound ("Press Reverse"), Bright And Lonely is chock-full of subtle instrumental experimentation, and was recorded primarily live, giving the album a natural and warm sound. The vocals are somewhat forward, grabbing the listener's attention without becoming scurrilous or too disparaging. The first single from the album, "Don't Sleep", is the Bright part of New Idea Society's world, while "Dress Shirt" is a more representative sample of the Lonely side. "Don't Sleep"'s jaunt and pop make it an obvious single, while "Dress Shirt" is a close runner-up. The former has an ambience of joy, speaking to the urgency of infatuation, while the latter's guitar melody and wardrobe-inspired lyrics form an anthem for the broken and jaded.

Click the album art above or go to Exotic Fever to purchase the album.

Here's a video for "Don't Sleep" from the album:

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