As you know, Nine Inch Nails has a new album due on April 17, Year Zero. A number of websites have appeared, apparently relating to the album:
http://iamtryingtobelieve.com
http://anotherversionofthetruth.com
http://bethehammer.net
http://105thairbornecrusaders.com
http://churchofplano.com
http://www.consolidatedmailsystems.com
Word is that 42 Entertainment, who have done viral marketing for Halo 2 and other high profile items, are behind these sites.
And if you haven't yet, check the tracklist for Year Zero here.
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