Friday, July 06, 2007
Apple Cuts Prices On Indie Releases: "Next Big Thing"
Trying to maintain a hipster appeal, Apple has started to sell so-called indie albums for as low as $5.99. The promotion is called "Next Big Thing", and deviates from Apple's previous flat-rate $9.99 concept for iTunes sales.
My guess is that the lower album prices are subsidized by the major labels that control these "indie" artists like Peter Bjorn And John (who I heard in The Gap a while back, some of you might remember.