Friday, July 06, 2007

Apple Cuts Prices On Indie Releases: "Next Big Thing"


Trying to maintain a hipster appeal, Apple has started to sell so-called indie albums for as low as $5.99. The promotion is called "Next Big Thing", and deviates from Apple's previous flat-rate $9.99 concept for iTunes sales.

My guess is that the lower album prices are subsidized by the major labels that control these "indie" artists like Peter Bjorn And John (who I heard in The Gap a while back, some of you might remember.


1 comment:

Garth in the HizHouze said...

Down with big business! What next? Are they gonna have a smiley face roll back the price??