Tuesday, August 21, 2007

Rhapsody America: Joint Collaboration Between MTV, Real, Verizon; Urge Dead

I received an email yesterday announcing a partnership between MTV, Real, and Verizon. MTV has ditched its Microsoft partnership, Urge, in favor of what will be called Rhapsody America. MTV has yet to finalize negotiations with Microsoft, so Urge will go on for the foreseeable future.

The service is designed to be DRM-free competetion with iTunes, offering a "jukebox in the sky" courtesy of Verizon Wireless, and marketing that is much more aggressive than that utilized for Urge. No data has been released about subscriptions, prices, and the like.

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